NATION are a national advertising agency based in South Australia, with offices in Victoria and the ACT.
Sarah Cain provides design and art direction for Nation in the Victorian market. A showcase of projects are below.
Adelaide Guitar Festival
Designed to ooze attitude, this suite of figures made a striking visual statement that was eagerly embraced by the festival-going community and was awarded Best Character Design at the AADC Awards 2024.
Project
Concept development, visual design, illustration
Client
Adelaide Festival Centre
Live Extraordinary
Live Extraordinary marked the launch of the EOS Sky City Hotel in Adelaide. A curated suite of experience images produced for street furniture, billboards, digital and press.
Project
Art direction, wardrobe and styling, casting, visual design
Client
Skycity Adelaide
Victor Harbor’s new visual brand makes use of colourful contrast with a palette drawn from the natural landscape. It encourages locals to stay curious and prompts visitors to consider another perspective.
Feel it Calling
Project
Brand development, logo and visual design
Client
Victor Harbor
The Law Society of South Australia
The Law Society of South Australia aimed to modernise and reaffirm their position as an essential part of the legal system.
The new brand mark adopts the symbolism presented in the form of Lady Justice. The human element removed to draw focus to the symbols of moral force in the judicial system.
Project
Logo design, brand design, art direction
Client
The Law Society of South Australia
